Economic Globalization and Cultural Identity: A Sociological Inquiry

Abstract

This article examines the intricate relationship between economic globalization and cultural identity, exploring how the interconnectedness of markets and societies in the 21st century shapes individual and collective self-perceptions. Drawing upon sociological theories of globalization, cultural hybridization, and identity formation, we analyze the diverse ways in which global economic forces impact local cultures, traditions, and sense of belonging. We explore the potential for homogenization and cultural erosion under globalization, while also highlighting the emergence of hybrid identities, cultural resistance movements, and the reassertion of local values. Through in-depth analysis, we seek to understand the complex and multifaceted dynamics between economic globalization and cultural identity, and the implications for social cohesion, individual agency, and the future of cultural diversity.