Nadeem, M. ., Younas, . W. ., Farooq, M. ., Akhtar, R. ., & Hassaan, M. . (2024). The Impact of Customer Relationship Factors on Brand Equity: Evidence from Pakistan. Journal of Political Stability Archive, 3(2), 1195-1216. https://doi.org/10.63468/jpsa.3.2.63