NADEEM, Muhammad; YOUNAS, Waqar; FAROOQ, Muhammad; AKHTAR, Raheel; HASSAAN, Muhammad. The Impact of Customer Relationship Factors on Brand Equity: Evidence from Pakistan. Journal of Political Stability Archive, [S. l.], v. 3, n. 2, p. 1195–1216, 2024. DOI: 10.63468/jpsa.3.2.63. Disponível em: https://journalpsa.com/index.php/JPSA/article/view/229. Acesso em: 6 may. 2026.